The Christmas season is often a very lucrative time for businesses. It’s not uncommon for businesses to see revenue jump 50 to 80%. Having a well-executed holiday strategy can potentially transform a business by bringing a lot of revenue in during a short time. This is why it is so crucial to pay attention to your holiday offerings and make sure you offer customers the best experience possible.
One way to accomplish this is by taking the time to plan holiday packaging. It’s not a huge investment, but it’s one that will pay off with a successful holiday season. Knowing what types of products are trending with customers is one step. Another step is knowing how to position your holiday packaging strategy to drive success.
How Holiday Packaging is a Major Asset for Branding
Holiday Packaging Fulfils an Important Need
Custom holiday boxes and gift packaging have important roles during this season. Consumers want convenience, and that usually means NOT wrapping their own gifts. Business owners who simplify the gift-giving process by offering perks like holiday packaging are likely to stand out from the competition. Custom boxes remove the need to wrap presents, and almost everyone loves that idea!
Makes Goods More Appealing
In general, you know that custom packaging makes an enormous difference in the buying experience. It’s certainly no different during Christmas or the holidays. About 70% of the customers in one survey stated that packaging design has a major influence on final purchase decisions. Custom gift boxes create an experience for the giver and the recipient. Unique packaging makes your products stand out and entices customers to choose your products.
Building Brand Recall
As a business owner, you understand how vital it is to build lasting relationships with customers. Christmas and holiday packaging are great ways to stand out from the rest of the competition and let your creativity shine. You can create custom Christmas packaging customers will remember. It’s an easy way to build brand recall that impacts them after the holidays have passed.
It can also lead to a wonderful domino effect. Your customer buys your product, you package it using custom holiday boxes and packaging. Then, they give it to someone for Christmas. It then gets plastered all over social media, which creates meaningful visual content and promotes your brand. You create an effective channel of communication that makes your brand stand out just because of the creative packaging efforts.
Add a Personal Touch
For those who like to go the extra mile, a few simple additions can make holiday packaging even more personal. After you’ve chosen the perfect custom Christmas box, add a hand-written note or gift tag. Ribbons and bows can also provide the finishing touch on the perfect holiday gift.
